Wednesday, 1 May 2013

Holmes Report extract: Redesigning B2B Comms to Boost the Bottom Line

Tasked with redesigning b2b comms from the ground up, what changes would you make? First on the list might be finding a more purposeful, commercial role for PR at the heart of the enterprise - at a fundamental level, driving revenue.

Coverage is valuable, of course. It certainly indicates engagement. But what really raises the pulse of the enterprise is growth. What role should PR play in customer engagement and lead generation? How can communications help to drive revenue?